Archetype research

This is the research phase for three coherent visual systems, not color-swapped variants.

Use this section to compare:

• Research framework
• System A: DOS/Norton
• System B: Bloomberg
• System C: NORAD
• NORAD iteration brief

Output expectation

Each system defines:

• historical DNA
• design tokens
• component grammar
• motion and interaction rules
• mobile behavior
• anti-patterns (do not do this)

Pick one primary system, then apply it consistently across landing, markets/trade shell, and portfolio.